Process
From idea
to product.
What actually happens to your idea. Five stages, each one naming its deliverables and — unusually — what we need from you. A loop, not a line.
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Think
Understand the business before touching the product.
We map the commercial goal, the users, the constraints and what already exists. The output is a written scope with a fixed price attached — the point where most projects quietly go wrong is the point we make explicit.
What you get
- Discovery workshop
- Written scope document
- Fixed-price proposal
- Technical risk register
What we need
Access to whoever owns the decision, and honesty about the budget band.
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Design
Decide how it works before deciding how it looks.
Flows and information architecture first, interface system second. We design the states nobody demos — empty, loading, error, offline — because those are the ones users actually meet.
What you get
- User flows
- Wireframes
- Interface system
- Clickable prototype
What we need
Consolidated feedback in one pass per round.
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Develop
Build it so a different team could maintain it.
Weekly builds you can open on a real device. Code is written to be handed over from the first commit — readable, documented and free of anything that ties the product to us.
What you get
- Weekly staging builds
- Architecture documentation
- Test coverage on critical paths
- Code review log
What we need
Fifteen minutes a week to look at the build and say what is wrong.
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Launch
Ship it, then hand you the keys.
Store submission, production deployment, monitoring and analytics. Then the handover: repositories, infrastructure accounts, credentials, documentation and a walkthrough with your team.
What you get
- Store / production release
- Monitoring and analytics
- Full source-code handover
- Team training session
What we need
Store and infrastructure accounts in your own company name.
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Repeat
A launched product is a starting position.
Thirty days of warranty cover as standard, then an optional care plan: monitoring, releases, analytics review and the next round of work — priced the same way, fixed and written.
What you get
- 30-day warranty
- Usage and stability review
- Prioritised improvement backlog
- Optional care plan
What we need
What the numbers are telling you about your users.
The contract
Six commitments,
written into the contract.
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Fixed price, written scope
You approve a written scope and a final number before a line of code is written. No hourly drift, no surprise invoices.
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Complete source-code ownership
Repositories, infrastructure accounts and documentation are handed to you at launch. The IP is yours, in full.
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No agency lock-in
Nothing we build depends on us to keep running. Any competent team can pick it up — that is the test we design to.
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Direct engineering access
You talk to the people building your product, not to an account manager relaying messages.
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30-day post-launch warranty
Defects found in the first 30 days after launch are fixed at no cost, as part of delivery.
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Proposal within 24 hours
After the discovery call you receive a fixed-price proposal with scope, milestones and timeline within one business day.
Start the conversation
Tell us what you want to build.
Send the brief. You get a discovery call, then a written fixed-price proposal within 24 hours — scope, milestones and final number.
- Response
- Fixed-price proposal within 24 hours
- Confidentiality
- Mutual NDA signed before any project detail is discussed
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